COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
I may be missing something, here, but it seems to me that, inadvertising terms, the loonies have taken over the asylum. Whatis getting me all lathered up is the preponderance of TVcommercials that go out of their way, not only to confuse theirtarget audience, but also to project an alarming image of theirproduct. I'll elaborate. The first example is the sad, but fortunatelyshort story of a current tv spot for a company called Debenhams.Now, Debenhams is a large UK department store which has branchesin many major cities throughout the country. As such, it has anexcellent reputation and an enviable turnover.Well, this outfit is running a commercial which has two distinctscenes.
The first shows a man sitting in a room at a table, andbeside him is a back-projection of a pond. As he sweeps an objectoff the table and into the pond, we see ripples in the water. Thesecond scene is of a young girl in a room and the back projectionis of some trees, each carrying a profusion of autumn leaves. Asthe girl moves around the room, the leaves begin to fall.So far so good; and as an exercise in special effects this spotis exemplary, because the last thing you'd expect to see in yourliving room is a pond or a stand of trees.Anyway, we are now treated to a voice-over which says, to theeffect, that if you drop into Debenhams you'll find lots more ofthe same. My question is: the same what? Throughout thiscommercial, we are not actually told what it is we are beingoffered.I assume it is wallpaper, but I could be wrong - it might bepersonal back projection.The second example concerns a new computer from Apple-Mac.
Thespot opens with an explosion and a man being thrown against atree. The camera then tracks towards a house, in the side ofwhich is a gaping hole. The camera continues through into thehouse, showing us debris falling all around and large holes inthe walls of successive rooms. We finally track towards acomputer, and the voice-over says something like: Introducing thefastest, most powerful computer in the Mac stable.The message I interpret from this is that the new Apple-Mac is sopowerful it explodes. Not only that, it will probably reduce yourhome to rubble.Oh, yeah, I must rush out and buy one of those.Am I alone in thinking that these two commercials, despite theirhuge production values, are less than clever? On the one hand,the advertiser neglects to tell us what it is that he's trying tosell.
On the other, we have a product that is reminiscent ofMission Impossible and self-destructs when you switch it on.Given all of this, I'd like to pose a question. When therespective ad agencies presented the storyboards for thesecommercials to their clients, did nobody on the client side raisea query or two? Like: since we're spending all this money,shouldn't we at least say what we're offering? Or: is it really asensible idea to associate our computers with explosions?Of course, it could be that I am missing some wonderful newmarketing strategy that will shortly be revealed and will make melook extremely foolish. Though I doubt it. And I doubt it becauseI saw a beer commercial the other day (Stella Artois, I think),in which a man on a balcony actually spat on the people below.You have to be a very brave advertiser -or a very stupid one -toally your product to this kind of imagery. And this crudity seemsto be more and more prevalent.I leave you to ponder all of this.
Meanwhile, you'll do no betterthan visit www.wordpower3.com. There, you'll find an e-book thatcould make your working life a whole lot easier. It containsclose to 200 ready-made headlines, taglines, copy openers andclinchers, plus a comprehensive theme-finder that will give youjust about every promotional word and phrase you'll ever need.It's called Word Power III. Buy it and every word you write, willSell..
Home Theater Projectors for the Cinephile in You.
Over the years, I have grown really attached to my home theater system.
I must say, of all the rooms in the house, my own little movie theater is the one I could not live without.
I am absolutely in love with my home theater system and, if you are anything like me, I am sure you will love yours too.
I found, when I was initially building my system, that there was so much information to absorb.
Every product out there seemed better than the next, and I found myself unsure about which to buy.
Here are a few things to keep in mind when shopping for a new home theater projector.
There are two main types of projectors on the market; DLP and LCD.
DLP stands for digital light processing.
It was invented by Texas Instruments, and utilizes a microscopic array of over 2 million mirrors.
DLP has a higher contrast than LCD, but there are some unfavorable consumer reports that note something called the...
Projection tv > Home Theater Projectors for the Cinephile in You.
War Story with a Difference - Update
Fr Tim Butler and Neil Ralley have completed the task of creating a slide show incorporating some of Ralley's images of stained glass and making it available for projection at all US and Allied bases throughout the theatre of operations and on all US navy ships. The show, which lasts approximately half an hour and includes over 100 images of stained glass depictions of Advent and Christmas scenes, will brighten up the otherwise spartan places of worship for our soldiers, marines, sailors and airmen during Christmas services.The final version was created using ProShow Gold (tm) software which was kindly donated to the project by the Photodex Corporation of Austin, Texas. Distribution is being effected via the internet. A copy of the show has been uploaded onto Ralley's website http://stainedglassphotography.com and links are being provided to Chaplains at the various bases and other military facilities. Actual projection...
War Story with a Difference - Update
Projection tv > War Story with a Difference - Update
What Is Rear Projection Television?
What is rear projection television? The term comes from the fact that the rear projection TV sends the image onto the viewing screen from behind the screen. When you are in a movie theater, the image in projected onto the front of the screen. That is why the projector is behind the audience in a movie theater.
If you are really into television, that the bigger the screen the better, right? If you feel that way about your television viewing, then no doubt you are considering moving up to the big,big televisions that are now available in the market.
While most of the recent interest is on flat screens and LCD screens, improvements in rear projection TV makes this a wise purchase to consider. Advances in the quality of the picture
using rear projection TV make this a reasonable and less expensive alternative to the big flat screen televisions.
Advances in the technology of rear projection TV provide a variety of models that have never...
Projection tv > What Is Rear Projection Television?
TRaC Associates Appointed Master Distributor for new LUMIN High Gain Projection Products.
West Linn, Oregon September 26, 2003- TRaC Associates LLC announced today that it has been appointed the Master Specialty Distributor for the new brand of LUMIN hight ambient light display products in the U.S., Mexico and Brasil.
The LUMIN brand is a product of Lumin Vision, a Korean company founded in 1998."Lumin Vision wants to become a major worldwide supplier of projection displays and TRaC Associates is honored to be chosen to lead that effort in the United States, Mexico and Brasil," said Mike DeWitt president of TRaC Associates.
"We have compared the LUMIN products to many of the competing projection display screens in the market and believe they offer significant advantages in performance, quality, and cost."The LUMIN products are optical polymer projection displays, which provide maximum installation flexibility in both form factor and lighting environment.
Designed to perform in both full daylight and/or controlled lighting environments, these very...
Projection tv > TRaC Associates Appointed Master Distributor for new LUMIN High Gain Projection Products.
DILAD Rear Projection Screens: New Models and Lower Prices on DILAD GSK and DILAD T90SK
Vancouver, BC (ContentDesk) June 15, 2006 -- Rear projection video screens are rapidly making the transition to mainstream use in both the home and the workplace.Consumers have already upgraded to compact LCD panels for their televisions and computers.
The next step is thinner and larger.
Much larger.DILAD is leading the industry with its opaque high contrast GS and T90S projection films.The newest DILAD models are designated GSK and T90SK. These have been specially formulated to adhere to acrylic, which is often more difficult to work with than glass.The DILAD GSK and T90SK are installed in minutes using common tools and can be cut to size on-site. A storefront window quickly becomes a giant projection surface that displays video or stills of products and services.
Or imagine your favourite movie or video game played out on a 100" screen in your living room.Size doesn't matter with DILAD.At over 32 square feet, the smallest screen offered at DILAD Rear Projection Screens: New Models and Lower Prices on DILAD GSK and DILAD T90SK
Projection tv > DILAD Rear Projection Screens: New Models and Lower Prices on DILAD GSK and DILAD T90SK
Imagederm Introduces the Premier Dual Canister System, Crystal-Diamond Tip and Illuminated Hand Piece
Imagederm Inc. the manufacturer and designer the of the maintenance free microdermabrasion system is introducing the premier dual canister microdermbrasion system. This system holds two different choices of material, without having to change or empty canisters. The technician will put the most used material in the canister marked #1 and the 2nd choice of material in the canister marked #2.
In front of the machine, there is two inputs marked 1&2, when the small connector hose is inserted into the #1 input that will project #120 grit crystal, when the hose is put into the the input marked #2, it will project #80 grit crystal, or whatever the technician chooses to put into the 2nd reservoir.
Some technicians like to use sodium bicarbonate as a second choice.????
The Illuminated tip comes in red LED or white LED the red light is for skin rejuvenation and to produce new cell renewal. The white LED is conducive to a spa setting, because of the dim lighting in the...
Projection tv > Imagederm Introduces the Premier Dual Canister System, Crystal-Diamond Tip and Illuminated Hand Piece
How Do Plasma Televisions Work?
Plasma TVs have been one of the most popular home entertainment solutions on the market for several years. They offer outstanding resolution and a quality picture and are usually capable of displaying HDTV signals, allowing you to watch all of your favourite HDTV programs. Compared to rear projection TVs, plasma technology offers some of the best viewing angles- no need to fight over the best seat anymore- and offer uniform screen brightness.
But how does plasma technology work?...
Projection tv > How Do Plasma Televisions Work?
Different Types of Uggboots
Uggboots, the latest fashion trend, are everywhere! It seems you cannot walk by the window display of any clothing or shoe store without seeing in it a pair of these trendy boots. No matter where you are in the world, from Australia to California to all places in between, Ugg boots are there. These boots are hot and they are not just to be worn in cold weather. How many pair of do you own? For many people, one pair is simply not enough.Uggboots are available in a multitude of sizes, colors, styles...
Different Types of Uggboots
Projection tv > Different Types of Uggboots
The WSOP Brings In New Online Mac Casino And Poker Players
(ContentDesk) October 26, 2005 -- New online mac casino poker players are entering the online poker world at Pacific Pokers Mac compatible online casino (www.Mac-PacificPoker.com). The WSOP is bringing new players to online mac casinos by the hundreds.Online Mac casinos seem to be a rare software to come by says many mac users. Most online casinos are not made for mac users. Pacific Poker recently upgraded its software to become...
online degree Projection tv COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
Projection tv > The WSOP Brings In New Online Mac Casino And Poker Players
potty training Projection tv COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
The 3 Types Of Roses
There are several rose classification schemes used throughout the world. But the most popular system is that proposed by The American Rose Society (in cooperation with the World Federation of Roses). While the other systems are still in use, the majority of internationally established societies have adopted this one. According to the American Rose Society, there are 3 main groupings of roses: the Species, Old Garden Roses, and Modern Roses. Species RosesThis is the ancestor of every rose and are...
The 3 Types Of Roses Projection tv
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